We visited over 70 Tesco stores with our Bavarian-style market stalls, where our Brand Ambassadors helped create an unforgettable Christmas experience for consumers.
Food, drink and snow (yes, snow!) brought the festive season to life. New for this year, Santa’s grotto won over children of all ages.
Free face painters made becoming Santa’s reindeer a reality and interactive activities gave customers the opportunity to win their very own presents from Tesco, which were available in store and whilst sampling products available in our festively decorated huts.
The fun continued in store, where more Brand Ambassadors gave Tesco customers essential Christmas training, such as a masterclass in gift-wrapping to fuel the festive feeling.