Bursting with Pride

Tesco Pride 2019

We love helping brands show their support for the LGBTQ+ community, and our Pride activations are hands-down the most fun to design, build and deliver – just look at all that colour and sparkle!

We took Tesco to Manchester Pride in the final destination in this year’s 5-stop Tesco ‘Bursting with Pride’ tour, and our third year working on Pride together.

The striking, disco-themed float which featured at all of the 5 locations was covered in wheel-to-wheel sequins. Dancers and roller skaters followed along behind, urged on by the cheering crowds and groovy disco tunes. And the float itself carried an eager team of Tesco colleagues.

Free flower garlands completed the experience for the crowd, and by the end of the Pride activities we’d given out a whopping 65,000 sweets!

Can’t wait till next year!

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