N2O continues partnership with HelloFresh in 2022

As the New Year kicks into gear, we’re excited about our partnership with HelloFresh. Looking ahead to up & coming key seasonal moments in 2022, we’ve been talking about the incredible sampling opportunities we can offer together.

‘Having worked with N2O throughout 2021 we are incredibly excited to strengthen our partnership with them throughout 2022. We are currently shaping various different tailored opportunities throughout 2022 targeting key seasonal moments and events, which we are keen to share across the coming weeks.’

Seb Luker – Growth Manager – Commercial Partnerships - HelloFresh

HelloFresh is on a mission to change the way people eat forever and it seems on course to do just that. The company is the number one recipe box globally, with some 5.3M customers around the world, providing brands with the opportunity  to scale their marketing alongside key seasonal moments, integrating into the HelloFresh experience. And with 73% of consumers saying they are more likely to buy a product after sampling it, this smart service is fast becoming a staple in the marketing mix.

Brands are reaching valuable, hyper-engaged audiences in the comfort of their own homes where they are most receptive. The service is contactless, tailored and highly targeted, with the numbers to back it up. UK household penetration is 12%, their monthly customer base is 1M+ with a social reach of 3M, offering brands huge nationwide impact.

As mouth-watering as those statistics already are, the benefits of sampling with HelloFresh are pretty tasty too:

CTA to drive purchase - combine surprise and delight with attractive insert offers to drive immediate purchase after trial

Target 1.1M new shoppers per month – reaching different shopper profiles to your existing customer base and expand your TAM

77% want to try more! 77% say that samples encourage them to try more products from that brand, thereby increasing purchase opportunities per home

Rev-generating data - identify high-value demographics and geographies to shape valuable decisions

The opportunities are endless: gifting; box exclusivity, CTA flyers; alcohol sampling. With amplification via HelloFresh social channels, brands are reaching an estimated 3M+ potential new customers per campaign. And customers are raving about it!

Here at N2O we’re poised to help brands share their key seasonal moments across 2022 (Valentine’s Day, Mother’s Day, Father’s Day, Summer alfresco dining, Halloween, etc.), working with our partners to get samples into customers’ home delivery. To help them achieve this, we map out an optimum series of routes and our data ensures samples go only to relevant, targeted consumers who have a specific interest in the produce. Enabling brands to maximise their reach and conversion.

As Dan Jenner, N2O’s Strategic Partnerships Director commented, “It’s a win-win really. What consumer doesn’t like a free sample, and for brands, having the opportunity to get product to their target consumer via a trusted name like HelloFresh, at scale, is the perfect marketing solution.”

For more info, contact Dan, via dan.jenner@n2o.co.uk

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