January 19, 2017
Some of the best pop-up experiences

Probably the Best Taxi Experience Carlsberg gave lucky cab riders a taxi journey they would never forget in Hong Kong. At the touch of a button, shopaholics, suited-and-booted executives and metropolitan millennials could receive a whole host of in-car services from beer on tap, dim sum appetisers or even a shave, to make their experience probably the best taxi experience in the world!

The Mad Hatter surprise In what’s been described as one of the best live stunts yet, Johnny Depp surprised Disneyland Resort guests ahead of the release of 'Alice Through the Looking Glass', appearing as his iconic character The Mad Hatter.

Depp was broadcast into Disneyland on to interactive ‘mirror’ billboards, fooling fans into thinking they were digitised images of The Mad Hatter. Instead Depp was being live streamed from a nearby studio and fans were delighted to be able to fully interact with Depp’s character real-time.

Chocolate Bar Another great example of experiential marketing in the alcohol industry is this Chocolate Bar from Carlsberg who made a pub entirely out of chocolate, complete with dartboard, bar stools and a TV showing one of England’s greatest World Cup moments. How very British!

The experience comprised of half a tonne of chocolate, and was open from midday to 5pm so visitors could enjoy a half pint of Carlsberg from a chocolate glass!

Jack Daniel’s Lynchburg General Store To celebrate its 150th birthday, Jack Daniel’s went back to its Southern roots with a pop-up shop, The Lynchburg General Store, complete with barber shop and virtual reality tour of the famous Lynchburg distillery.

The brand always said that if they bring someone to Lynchburg, they will be a fan of Jack Daniel’s for life, so what better way to bring people closer to the home and history of the brand than to bring Lynchburg to the people.

Power camp To introduce its new ‘Earthkeepers’ range and to push the company’s environmental values, Timberland created an eco-friendly experiential marketing activity at a music festival.

The activation saw upcycled skips and a 45ft shipping container transformed into sun terraces and a ‘power camp’ harnessing the energy created by movement of participants who could charge their phones and enjoy creature comforts like healthy smoothies, blended by pedal-power.

header image courtesy of thedrum.com

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