At a bustling coffee festival, we were challenged to get coffee lovers excited about the KRUPS Bean to Cup machine.
So how did we make the KRUPS machine stand out in a location where every stand was offering coffee?...
…virtual reality, of course!
Visitors to the exhibition were invited to virtually walk the plank and take a kettle in their hand which they used to shoot flying coffee beans!
It made for a very memorable experience, and got visitors excited about the KRUPS brand.
Check it out below.