Bringing experience to a coffee festival

At a bustling coffee festival, we were challenged to get coffee lovers excited about the KRUPS Bean to Cup machine.

So how did we make the KRUPS machine stand out in a location where every stand was offering coffee?...

…virtual reality, of course!

Visitors to the exhibition were invited to virtually walk the plank and take a kettle in their hand which they used to shoot flying coffee beans!

It made for a very memorable experience, and got visitors excited about the KRUPS brand.

Check it out below.

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