N2O provides experiential element for award-winning Dove campaign
N2O created this experiential event for the Be Real Tour campaign for Dove. We visited shopping centres to ask people what makes them body confident and shared these revelations on social media to inspire the nation.
We engaged over 1,000 people, our Brand Ambassadors treating 400 customers to mini manicures and hand massages in the Dove-branded bus using the Dove DermaSpa range, while educating customers on the campaign messages. Health and beauty retailer Superdrug supported the campaign as a sponsor, offering half-price Dove products at all Superdrug stores.
It was an absolute pleasure to have been able to deliver this campaign for Unilever.