Genius & generosity: Good news stories emerging from the Coronavirus crisis
April 8, 2020
April 8, 2020
The Coronavirus crisis has inspired innovation and generosity around the globe. Here are our favourite good-news initiatives from the past month:
Existing technology is being deployed in new ways to address the new challenges the world is facing. 3D printing, while not a new concept, never really took off in the way it was predicted to. But the current environment has created an opportunity for it to thrive. Designers in the 3D printing sector have responded by rapidly creating and freely sharing designs for personal protective equipment (PPE) for front-line hospital staff, medical equipment and more.
Brands and retailers have been responding to the crisis with public service initiatives for the customers or for front-line health workers.
Acts of generosity
Beyond the public service-type initiatives, some brands are just being plain nice, offering generous practical or emotional solutions to problems caused by the pandemic.
Along with its bottling partners and The Coca-Cola Foundation, Coca-Cola are contributing over $120m globally to support COVID-19 relief efforts in affected communities.
N2O are helping Coca-Cola GB answer the need for drink donations, and so far thousands of drinks have been donated to front line workers, key workers and food banks across the country.
We'll be interested to see what other initiatives come on line, particularly in relation to technology and product innovation. No doubt we'll be able to share a 'Good news: Part 2' blog in coming weeks, so stay tuned!