Launching Boots Emporiums across the UK
We’re helping Boots launch its brand new beauty-themed Emporiums in stores across the UK, where customers can come and experience the latest beauty products in an inspiring environment!
With free flowing Prosecco and Boots-branded macarons, Advantage Card holders are being invited to try out the latest hair and makeup styles from leading experts in the industry.
The premium beauty area features a space for free engraving, so customers can purchase perfume or other products in the store and have them engraved with a message. Customisable ribbons also allow customers to gift wrap presents with personalised ribbon to make the perfect gift.
Last night, we had Made in Chelsea (MIC)’s Steff and Louise greeting customers at the London Sedley Place store, where hostesses were giving out goodie bags and giving away prizes to lucky attendees.
Tonight, we’re very excited to be at the Boots Manchester Market Street store where MIC’s Toff and Jess will be welcoming customers to the event and supporting the relaunch of Scandaleyes Reloaded Mascara. They’ll be inviting guests to have their makeup professionally done before taking a photo in the Rimmel branded photo booth with them.
Also on hand will be Benefit’s head Make Up Artists Lisa Dixon and Lauretta Power, plus Maybelline’s Neil Young will be offering his expertise.
Supporting the event is Rimmel with their new Scandaleyes Reloaded Mascara, and guests are being invited to have their makeup professionally done and then take a photo in the Rimmel branded photo booth!