October 19, 2016
A worthy cause: supporting a lifesaving babygrow at Tesco

The CPR Babygrow is a limited edition babygrow for a 3 to 6 month old child which teaches adults how to administer CPR on their baby. It could potentially save lives; it was recently announced that only 25% of parents would know what to do if their baby was to stop breathing.

The free babygrow is available at over 100 Tesco stores tomorrow (13 October), with a £3 donation being recommended – all of which goes to St John Ambulance to enable them to continue doing their vital work.

The design includes a step-by-step guide on how to administer CPR, to the theme of popular nursery rhyme Humpty Dumpty. Instructions are also printed on the inside of the babygrow.

We’re very pleased to be involved in the project, and have staffed all 115 events across the UK. Our staff will also be encouraging customers to share a photo of their baby wearing the grow using the hashtag #CPRbabygrow on Twitter. We’ll have some more photos of the event very soon!

Are you ready to bring your brand to life?