Our Creative intern Peter has been busy predicting the latest image trends for 2017.

Comeback of the unfiltered image

Photography in this day and age tends to be saturated with filters; Instagram, Snapchat and now even Facebook have jumped on the bandwagon. But 2017 is predicted to be the year of the unfiltered image.

Colour resurgence

The colour surge of 2012 is back. From brands to music videos, photography to film; visual design is about to take a turn for the colourful.

Image of make-up

Often trends are a reaction to previous and existing trends, and the world of makeup is no different. This year, expect to see glossy exposed skin, bright bold bursts of colour, striking lips and make-up illusions that challenge the eye.

Virtuality

As the quality of images taken by handheld cameras has improved, we are now experiencing the age of virtuality, in which the viewer can be fully immersed within the image. Sports are dominating this area with cheaper, smaller cameras that put the viewer right in the moment with a single image. With the development of VR and 360°, this virtuality trend takes the viewers beyond passive spectating, into a fully interactive virtual experience, that they can make their own.

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Leading the way in talent representation, empowering influencers to grow, delivering tailored support and strategic creator partnerships that drive success.

( Brand Experience Case Studies )

You May Like These

Dove
Dove Scalp + Hair Therapy: changing perspectives at scalp level
Braun
Braun Smart IPL at Westfield
Fanta
The Haunted Fanta Factory
Chupa Chups
Chupa Chups x Stranger Things at Thorpe Park
( Take action now )

Let’s Build Something Great.

Let’s kickstart your project and bring your ideas to life together.

Book a call
Beauty Matters Awards
IPM Awards Bob Suppiah
IPM Awards Bob Suppiah
IPM Awards Gold Winners
Independent Agency Awards Gold
Global Influencer Awards
POPAI Award Winners
IPM Awards 2023
Campaign Experience Awards
DMA Awards

Award Winning Experiential Agency