For over 70 years, LEGO has defined generations, attracting and – more importantly – retaining loyal fans.

LEGO nurtures its long-lasting customer relationships by appealing to fans of all ages, with themes including Star Wars, The Big Bang Theory and SpongeBob SquarePants.

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Taking it up a level

LEGO has opened LEGO HOUSE in its native Denmark to immerse fans in the ultimate LEGO experience.

House, also known as House of The Brick, is a 12,000-square metre building containing 25 MILLION LEGO bricks. Experience Zones let ticket holders get hands-on with building, learning and imagining. We’re sold.

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Building a meal

The overall experience is inclusive, with areas for ticket-holders as well as areas that are free to access. Our favourite element is the restaurant, where guests order food using (you guessed it!) LEGO bricks. Watch the ordering process in action.

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Truly immersive

We love that the LEGO House offers so much more than just bricks. The experiences in the House – from ordering food to putting your cognitive skills to the test – show that LEGO knows how to appeal to a wide range of people. It’s beautiful, carefully thought-out and interactive – key ingredients to build a truly memorable experience.

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