At N2O, we have many animal lovers in our midst (so much so, we even like to showcase them on our Instagram feed) and it seems more and more pet-centric brands and services are using experiential to get their marketing messages across to pet owners across the nation.
This week, insurance company More Than is launching its Pet Paws-Port Booth to raise awareness that pets require their own passport to travel overseas. The booth, in London’s Victoria Park, will invite pet owners to bring their furry friend for a free passport photo.
We love this clever idea to form relationships between a brand and its audience, offering a useful service, whilst connecting with the owner through their pet. Inviting pets first for a mini makeover to ensure they’re looking their best, they then sit pretty for a photo. As a dog owner, this appeals to me more than having a photo taken of myself!
Ocado’s pet store, Fetch, made this giant dog water bowl to keep hounds hydrated during the hot weather. Installed in Kennington Park last summer, the bowl then toured the UK to deliver its powerful message - to keep dogs well-watered in the heat.
Food and felines
And it’s not just one-off events that talk to our nation’s pet-lovers. Appealing to those who are crazy about cats, Lady Dinah’s Cat Emporium in London is just one café catering for cat owners to bring their feline friends along to accompany them over afternoon tea. A bizarre concept perhaps, but if taking the dog to the pub for a pint is acceptable, then why not?
Check out the feline virtual reality experience we created.