All Out Beauty: Victory at Hyde Park

We’re still reeling from the success of our second All Out Beauty experience at Hyde Park’s Barclaycard Presents British Summer Time. Visitors had their hair, makeup and skin groomed to perfection, while being serenaded by the likes of Eric Clapton, Michael Bublé and Bruno Mars.

Pink or blue?

At BST we worked with some fantastic new brands, including Wunder2 and Lancaster Sun. Beauty giant Wunder2 - famous for their brow-perfecting ‘Wunderbrow’ product - gave visitors the choice of a golden pink or ocean blue glitter makeover. We decked out their ethereal container with floating bubbles, blue and pink dividers, and hanging flower garlands, so passers-by couldn't help but stop to take a snap.

On one of the hottest days this summer, festivalgoers naturally made a beeline for the Lancaster suncare area, where they took advantage of the free samples on offer to keep their skin looking festival-fabulous.

And the headliners are...

As part of All Out Beauty's growing brand presence, we've formed relationships with some exciting social influencers, including eclectic fashionista Julia Safe from, curator of minimal-chic Emily Lavinia from, and London stylist Alice Marsh from They all had a blast relaxing in our stunning rooftop hideout, whilst sharing snaps and looks from the day across their social channels. All Out Beauty was also visited by big-name bloggers Sophie Hannah, Joanna Paige and Felicity Hayward.

It’s coming home.

Of course, we couldn't ignore the other big event of the summer - our makeup artists painted hundreds of football fanatics in the England colours for the #ENGCRO play-off. Although victory eluded England that day, all the sporting spirit and sparkle made the disappointment a little easier to bear.

BST was a huge victory for All Out Beauty. Ready for more? Head over to the All Out Beauty website to find out where we're going next.

The End
More coming soon!