As Valentine’s Day approaches each year, brands work hard to get a piece of the heart-shaped pie. From romantic meals in, to personalised gifts, going the extra mile and creating an emotional connection on the special day is top of most brands’ agendas.

But how does a brand create a deeper, longer-lasting connection with a customer? Enter HSBC. With house values in London rising 62% over the last ten years*, it has never been so difficult to lay down a 20% deposit, even more so if the prospective homebuyer is a singleton. The solution? #Homebae.

Described as “Speed dating meets Home Buying”, HSBC’s #HomeBae is a free event that brings together people who may be interested in co-buying a property. Taking place the day after Valentine's Day, attendees are given the opportunity to meet their perfect co-owning significant other over cocktails and canapés.

Playing cupid is a smart move for HSBC, as creating such a helpful and emotional experience is sure to build long-term relationships with attendees and in turn encourage brand loyalty. Now that’s a match made in heaven!

*Source: Land Registry UK’s House Price Index.

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