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At Boots’ intu Trafford Centre store, we organised a meet and greet with Millie Mackintosh.

Boots customers were given a VIP experience by a team of make up artists, before getting to meet Millie and have photos taken whilst receiving some beauty tip secrets!

Glasses of Prosecco and cupcakes gave the experience a decadent feel, and it was all to celebrate the launch of Millie’s new couture beauty range which is exclusive to Boots.

Check it out in photos below:

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<< Previous Post

Why Grocery Brands Need to Give Sampling More Respect

How Social-First Brands Are Building the Entire Experience

Likes Don’t Sell Food, Experiences and Social Do

2026 Social Trends Forecast

2026 FMCG Trends Forecast

2026 Beauty Trends Forecast

Update on N2O’s Industry-Wide Work on Raising the Profile of Experiential Marketing

How experience-led retail can capture the New Year customer

Top beauty insights to help retailers address this shift

What this teaches us about experiential marketing ROI

What brand marketers can steal from them for their social media strategies

How convenience in retail is morphing into experience

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Six traveller psychology secrets you can use for travel retail marketing

Why experiential marketing owns Halloween

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When quirky collectables become cultural currency

What sustainable sampling actually looks like

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Let’s kickstart your project and bring your ideas to life together.

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