June 21, 2017
Afternoon tea on the road

Afternoon tea is always a pleasure. From delicate china cups of tea to cake stands stacked high with scones and indulgent cakes, what’s not to like?

Enhancing the much-loved experience even further

Our Creative Conceptual Designer Kelly went for afternoon tea with a difference, when she boarded a traditional red bus around London whilst she ate cake. A winning combination!

B-Bakery in London offers the afternoon-tea-onboard-a-bus experience where a Routemaster bus travels around famous landscapes in the city whilst guests indulge in afternoon tea.

When Kelly attended, the event was a one-month-only collaboration between B-Bakery and Hayman’s Gin. So not only was she eating cake and seeing the sights, she got to sip on gin, too!

We love a marketing collaboration; it’s a great technique for putting two brands together in the minds of customers who may not have otherwise thought of the pairing. And this one was a great duo! Jealously is a horrible emotion…

Check it out in photos below:

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