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Exclusive Insights

Exclusive Insights

Exclusive Insights

Exclusive Insights

From innovative ways to connect with Generation Alpha to best practices for experiential and brand experiences.

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White Papers

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White Paper: Understanding Gen Alpha

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White Paper

White Paper: Standing Proud at Pride and Beyond

Exclusive Reports

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Inside the Christmas Shopper's Mind

Report

Handy Brand-y Christmas Playbook 2025

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Generation Series: Attitudes Towards DEI

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Generation Series: Beauty Purchasing Behaviours

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Generation Series: Loyalty and Reward Schemes

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Generation Series: Social Media Influencers

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Generation Series: Instore Vs Online Shopping

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Generation Series: Impact of Media Platforms

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Generation Series: Brand Engagement

News & Insights

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49% Bought More Often After One Beauty Brand Experience

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From Bearista to Spidey D: How Three Brands Hijacked Social Media

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’Tis the Season: Convenience vs Indulgence

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Why the Future of Brand Conversations Is Happening in the Comments Section

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Unlocking Airside: The ‘Anticipation Advantage’

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Why Experiential Marketing Owns Halloween

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How Travel Retail Is Taking Experiential Marketing to New Heights

Trends

What KPop Demon Hunters Teaches Social Media Marketers

Trends

Experiential marketing: When Brands Get Real

What Brands Can Learn from Labubus

Trends

Your sampling program doesn't have to trash the planet to build your brand.

Trends

AI isn't the future anymore: it's Tuesday.

Trends

Your physical stores aren't dying, they're evolving

Trends

The future of experiential marketing? It's both personal and provable.

Insight

Is skipping festival season a good decision for your brand?

News

3 Trends Shaping the Future of Product Sampling in 2025

News

2025's Biggest Trends in Social & Influencer Marketing

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Retail Marketing Trends 2025

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The Future of Experiential Marketing in 2025

Insight

Beauty Reimagined

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Making Mass Sampling “Smart”

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Sunshine, Serotonin, & Shopper Spending

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HFSS is Here to Stay: Why Experiential Marketing is Your Smartest Move

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How Effective Is Experiential Marketing + Social Media

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Does Experiential Marketing Affect The Behaviour Of Luxury Goods Consumers?

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Ways to Harness Alcohol Experiential Marketing this Dry Jan

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Maximising ROI on Experiential Marketing: Strategies That Work

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