The activation will feature a selection of brands and the chance to win prizes, including tickets to the BGT final

Award-winning creative brand experience agency N2O is activating the experiential element of Tesco’s sponsorship of ITV’s BGT, which covers on- and off-air licensing rights.

Throughout May, the Tesco x BGT bus will travel from Windsor to the Hammersmith Apollo, bringing the BGT magic to communities and extending the Great British celebration in Tesco store car parks.

With games including spin to wins and a retro quiz game, there will be an Alpro Oat Shake Bar for consumers to enjoy, and a Britvic throwback range of drinks to tie in with Tesco’s 30th Clubcard anniversary later this summer.

Various prizes will be up for grabs, including tickets to the BGT final and tickets to the semi-finals.

And at the end of the Tesco x BGT partnership, the bus will be transformed into part of the award-winning Tesco Summer Roadshow, an immersive activation travelling across the UK with games, photo opportunities and summer-themed samples, which runs from 14th June until 27th July.

Steve Surman-Frith, Associate Creative Director at N2O, said: “It’s been a lot of fun bringing this exciting new sponsorship to life, and by building an experience that combines must-see entertainment with Clubcard’s must-have rewards, we’ve been able to reach out to customers in a whole new way, offering the opportunity to get truly involved with one of their most-loved shows as well as unlock all of the benefits that Tesco Clubcard can bring.”

Tesco Group Membership and Loyalty Director Shama Wilson said: “Tesco Clubcard is all about rewarding customers, and what could be more special than winning a ticket to see the final of Britain’s Got Talent when you were just popping to your local Tesco for a few groceries.”

“Our roadshow is the latest activity in an amazing year of deals and offers that we are sharing with the millions of households that have a Tesco Clubcard as we mark 30 years of Clubcard rewards, giving Tesco customers more.”

ENDS

N2O is a leading Creative Brand Experience Agency renowned for transforming customers into dedicated brand fans through innovative and immersive experiences. Specialising in Experiential Marketing, Retail Marketing, Social Media & Influencer Marketing, and Smart Mass Sampling, we leverage strategy and planning and insight-led creativity to craft customised, data-driven campaigns that resonate deeply with target audiences. Our full-service, in-house team of experts, known for their strategic insight, award-winning design, and comprehensive execution capabilities, make us the agency of choice for brands seeking to go beyond the ordinary.

For more information, please contact:

Amy Shaylor | N2O | Senior PR and Communications Manager

amy.shaylor@n2o.co.uk | 07860 858 893