Press coverage | The Grocer letter

N2O Chief Operating Officer, has been published in The Grocer. In her letter, she says that brands should prioritise long-term marketing strategies over short-term promotions, especially in challenging economic times. Emphasising the "slow and steady" approach, it suggests that building trust and stability resonates with consumers seeking reliability. Brands that prove their value and dependability will succeed, rather than those focused solely on outspending competitors during tough times, a strategy not feasible for all.