N2O and Chupa Chups hosts the Struggle Exchange at Thorpe Park Fright Nights

We’re bringing Chupa Chups’ new above-the-line campaign, ‘The Struggle Is Over’, to life this Halloween with an immersive brand experience at Thorpe Park Fright Nights, turning the familiar frustration of opening a lollipop into a series of playful new struggles.

The Chupa Chups Struggle Exchange invites Fright Nights visitors to swap the struggle of opening their lollipop for a series of deliberately frustrating (and much more fun) challenges. Working in teams and against the clock, guests enter an immersive Halloween facility to try and conquer three familiar everyday annoyances: hunting through a mountain of laundry for a missing Chupa Chups sock, finding the elusive ends of stubborn rolls of tape, and unravelling a chaotic bundle of knotted headphone wires before the time runs out.

Find out more about the activation at Campaign.

If you’re inspired by the Struggle Exchange, we’d love to chat about how we can make your brand unmissable: hello@n2o.co.uk

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