In the press | Grocery Gazette

FMCG brands are increasingly exploring the metaverse to create immersive in-store and digital experiences. This approach allows brands to engage consumers through virtual touchpoints, blending the physical and digital to enhance brand interactions. Examples include augmented reality (AR) and virtual events that invite customers to experience products in unique, personalised ways. With evolving consumer expectations and technological advancements, the metaverse presents a valuable avenue for brands to innovate and strengthen customer loyalty. For further details, visit the full article in Grocery Gazette here.