N2O has been announced as a finalist in the 2025 BeautyMatter Awards, shortlisted in the Best Pop-Up (Retail) category. This award recognises exceptional short-term beauty and wellness retail concepts—from bold creative ideas through to executional brilliance.

Our nominated campaign, The TRESemmé Salon X Experience, was created to support the launch of TRESemmé’s new Lamellar Shine range. Designed as a completely unbranded, immersive pop-up in the heart of Soho, the experience invited guests to discover the product's performance firsthand—without any bias or expectations.

Guests journeyed through a luxurious, four-step hair treatment experience in a mysterious salon setting, culminating in a surprise reveal of the brand behind the transformation. The concept merged high-impact design, expert-led education, and social media storytelling, encouraging organic buzz and genuine reappraisal of the TRESemmé brand.

Being named a finalist is a proud moment for our entire team, and we’re honoured to be recognised among the beauty industry’s most innovative activations, products, and brands. Winners will be announced later this summer.

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