We're a finalist in the DMA Awards 2023, in the category of Brand Experience for Superdrug Presents! The DMA Awards have been a benchmark for effective marketing for over 40 years, showcasing exceptional work from innovative brands, agencies, and technology suppliers. The awards emphasise three key pillars: Strategy, Creativity, and Results, making them challenging to win. To make the cut, entries must show the insights that drive brand experiences, targeting strategies, creative execution aligned with objectives, and measurable outcomes that enhance brand awareness and perception. Judging criteria equally weigh strategy, creativity, and results, highlighting the comprehensive impact of the work over the past two years.