Turning Coffee Breaks into Fashion Discovery for Tesco’s F&F

We’ve partnered with Tesco to create a new experiential campaign for F&F, using the everyday coffee break to give shoppers a moment to pause, discover the latest F&F looks and explore how easily the range can now be shopped online.

Our creative response is built around a simple behavioural insight: a coffee break is one of those small moments when people naturally reach for their phones. We’re turning that moment into an opportunity for discovery, inviting shoppers to Take five. Find your next look.

At the centre of the experience is a distinctive black-and-white F&F coffee van. Shoppers are invited to answer a short survey exploring awareness and perceptions of F&F Online before receiving a free coffee and being encouraged to browse the collection while they sip.

Find out more about the activation at Campaign.