N2O takes over Soho salon to promote mystery haircare brand.

We launched a secret consumer experience at a Soho hair salon in partnership with an undisclosed global haircare brand. Consumers could book free appointments with expert stylists for a luxurious four-step treatment, which included shampoo, conditioner, serum, and oil, followed by a blow-dry and style. After the makeover, the brand was unveiled in a special tunnel and attendees received goody bags with the products used. Clare James, COO at N2O, highlighted the excitement of keeping the brand a mystery until the end. Check out the press coverage it received below:

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