Generations Series.

Explore how consumers are adopting, using and responding to AI. We examine generational differences in AI tool usage, trust, anxiety, AI-assisted product research, AI-generated content and willingness to delegate tasks to AI agents.

This report explores perceptions of DEI effectiveness, Pride Month support, LGBTQ+ action, purchasing influence and the measures consumers see as most impactful, highlighting the need for authentic action, visible outcomes and transparent communication.

A focused look at how generations shop for beauty products, from spending patterns and purchase motivators to discovery channels and ethical considerations. This report highlights the importance of digital influence, in-store experience, exclusivity, sustainability and brand trust in beauty buying decisions.

Covering reward preferences, redemption behaviours, privacy concerns and digital-first expectations, this volume reveals how brands can build loyalty schemes that feel valuable, flexible and relevant.

We look at which generations are most likely to buy through influencer recommendations, which categories are most affected, and why trust, value and transparency are critical to success.

This report compares the factors that matter most in-store and online: from product availability, discounts and tactile experiences to free delivery, secure checkout and seamless browsing.

From TikTok, Instagram and YouTube to Netflix and Amazon Prime Video, this report highlights the platforms shaping culture, discovery and consumer action.

From reliability, authenticity and innovation to social responsibility, transparency and customer-centric service. This report explores how each generation discovers, evaluates and advocates for brands, with practical implications for creating stronger, more meaningful engagement.