Artificial intelligence has moved from a niche technology conversation to a mainstream consumer reality. But how people feel about AI, and how they use it, varies dramatically by generation.

Our latest N2O Insights Generation Series report reveals how Gen Z, Millennials, Gen X and Baby Boomers are adopting AI, where excitement meets anxiety, and how AI is shaping the purchase journey.

Packed with nationally representative data and actionable recommendations, this report will help you:

• Understand how AI adoption and usage differs by generation
• Explore the balance between excitement, concern and trust
• See how AI is influencing discovery, research and purchase behaviour
• Identify where consumers accept (and reject) AI-generated content

Download the full report to uncover what AI really means for brands and retailers today.

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