The beauty industry isn’t just selling products anymore, it’s selling moments. Today’s consumers expect more than a shelf presence; they want to swatch, sample, play, and share. Experiential marketing gives Beauty brands the chance to show up in bold, unexpected ways, turning everyday spaces into unforgettable brand worlds. Whether it’s a retail takeover, pop-up salon, or a sensory-led sampling experience, it’s about meeting beauty lovers where they are, and making sure they remember you.
Moments designed to move consumers: Every experience is crafted to build emotional connection and commercial momentum.
Experiential campaigns built for conversion: Specialists in in-store, out-of-home, and digital activations that inspire trial and drive sales.
Immersive, sensory-led brand worlds: Every touchpoint is thoughtfully designed to leave a lasting impression.
End-to-end excellence: We ensure seamless delivery, brand consistency, and measurable impact at every scale.
We work with a wide range of beauty brands—from luxury skincare and cosmetics to wellness and haircare—whether they’re heritage names or emerging disruptors. Our solutions are tailored to each brand’s unique audience and objectives.
We design and deliver immersive experiences including in-store product trials, premium pop-ups, influencer-led masterclasses, interactive sampling, and digital-physical hybrid campaigns that excite and convert.
Experiential creates sensory, hands-on connections that traditional media can’t. It helps beauty brands build trust, demonstrate efficacy, and drive trial—all while creating social buzz and deeper consumer loyalty.
Anywhere your audience is. From high-street retail locations like Boots, Superdrug, and Tesco to festivals, shopping centres, and premium event spaces. We also specialise in in-store and car park activations at scale.
We use a mix of qualitative and quantitative metrics—footfall, dwell time, trial-to-purchase conversion, digital engagement, social amplification, and brand sentiment—to demonstrate impact.
Our in-house creative, production, and staffing teams ensure every detail—from sampling stations to brand ambassadors—reflects your brand’s look, feel, and values. We also leverage The Globe Groupe’s global beauty expertise.
Absolutely. With a proven track record of delivering national campaigns (e.g. Tesco Christmas Markets), we’re equipped to scale your Beauty activation across hundreds of sites, with consistent quality and messaging.
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