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Today’s consumers expect more than a shelf presence; they want to swatch, sample, play, and share.
Experiential marketing gives Beauty brands the chance to show up in bold, unexpected ways, turning everyday spaces into unforgettable brand worlds.
Whether it’s a retail takeover, pop-up salon, or a sensory-led sampling experience, it’s about meeting beauty lovers where they are, and making sure they remember you.
Beauty experiential marketing: in-store, out-of-home, and digital activations that inspire trial and drive sales.
Beauty product sampling: Experiences designed to build emotional connection and commercial momentum.
Beauty product launch events: Leveraging 25 years of expertise to meticulously design each touchpoint, ensuring a lasting impact.
Beauty retail marketing: Ensuring seamless delivery, brand consistency, and measurable impact at every scale.
N2O fully delivered on the brief for Superdrug Presents. They bought ‘That Superdrug Feeling’ alive across all elements of production for Superdrug Presents, from the look and feel of the event to the BA selection and everything in between. This is testament to their ability to immerse themselves in the brand and ability to turn it into a great customer experience. Operationally, N2O’s delivery of an event matches up to their creativity, with a skilled team that are able to deliver to a high standard as well as problem solve quickly and efficiently should it be needed. We could not have been happier with how Superdrug Presents ran!
We work with a wide range of beauty brands—from luxury skincare and cosmetics to wellness and haircare—whether they’re heritage names or emerging disruptors. Our solutions are tailored to each brand’s unique audience and objectives.
We design and deliver immersive experiences including in-store beauty product trials, premium beauty pop-ups, influencer-led masterclasses, interactive beauty product sampling, and digital-physical hybrid campaigns that excite and convert.
Experiential creates sensory, hands-on connections that traditional media can’t. It helps beauty brands build trust, demonstrate efficacy, and drive trial—all while creating social buzz and deeper consumer loyalty.
Anywhere your audience is. From high-street retail locations, to festivals, shopping centres, and premium event spaces. We also specialise in in-store and car park activations at scale.
We use a mix of qualitative and quantitative metrics—footfall, dwell time, trial-to-purchase conversion, digital engagement, social amplification, and brand sentiment—to demonstrate impact.
Our in-house creative, production, and staffing teams ensure every detail—from sampling stations to brand ambassadors—reflects your brand’s look, feel, and values. We also leverage The Globe Groupe’s global beauty expertise.
Absolutely. With a proven track record of delivering national campaigns, we’re equipped to scale your Beauty activation across hundreds of sites, with consistent quality and messaging.
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