Zarbees was a new brand, launching in August 2023, created by Dr Zak Zarbok who was busy balancing raising his four boys with his wife whilst finishing his paediatric medical studies. Our role was to bring it to life outside of the usual channels, with a guerrilla activation to drive awareness and engagement in a nimble yet impactful way.

With a target audience of ‘aspirational busy bees’, typically ABC1 parents who have busy lifestyle, yet are health conscious, they state “As a parent I do everything to ensure my children’s wellness comes first.” Additionally, natural ingredients and great taste really appeals to this audience.

The Zarbee’s wellness cabinet of immune support! Our bright yellow hand-cart-meets-apothecary combines nature, medicine with a guerrilla approach to hitting parks, public places and travel hubs with a vibrant dose of health…