With Coca-Cola Creations launching their new, limited-edition flavour (that takes inspiration from space and is called Intergalactic), activation ideas were required for Tesco foyers to create a buzz, get shoppers sampling and leave a lasting impression for all who see.

Eagerly anticipated, the Coca-Cola Creations release was to be nothing like Tesco shoppers had seen or tasted before, so our work needed to reflect that.

Proposing to take customers on an intergalactic journey of discovery, our foyer activation ideas aimed to stop shoppers in their tracks, creating instant excitement and a reason for trial. With a selection of options that were taken to client, each concept could be dialled-up to feature new innovations, depending on how budget was used and distributed best.