Aperol, Campari, Crodino, a family of drinks known best for their inclusion in a ‘spritz’ serve, and the Aperol Spritz is no.2 cocktail served on-trade, often as a spontaneous first drink of the evening. They now need to assert their position for at-home consumption in the face of increasing competition, using a cross channel approach with a bias in grocery retail.

At-home drink occasions always involve a degree of planning, yet the Spritz is not always front of mind despite the perfect fit for the occasion.

We developed ‘The Spritzeffect’ as a platform to work across trade and consumer, an idea that champions the products, the serve and the occasion. This became a consumer-facing campaign called ‘It’z the Spritz’, a message and idea that takes ownership of the Spritz serve, and works as a preface to the occasions the audience is planning for. After all, It’z the Spritz that starts the party…