Coke

Boomtown

Brief
To create a Coca-Cola experience at the boomtown festival that shared the unique themes of the festivals narrative as well as it's ecliptic style.
Insight
Boomtown is renowned for its 'immersive world's' thematic construct, so we needed to tap into that unique experience and the audiences expectations.
Idea
Choosing one of the 'towns', in this case a post apocalyptic environment, to place the CCZS Festival experience, we came up with the bonkers idea of doing something unheard of in Coca-Cola history...using the Christmas truck, outside of Christmas!
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