Brief
Heat Happens is a campaign that Sprite launched in summer 2023
Insight
It's about Sprite offering a way for Gen-Z to cool down in a heated moment. E.g., missing a train or shopping falling
Idea
Concept festival areas: Hangout - a place to chill out on a giant hammock Misting Can – a huge can of Sprite on a tower showering hot festival goers Big Fridge – ‘says what it does on the tin’ A large fridge glass building stacked with Sprite and an ice block photo op. The final concept - the client suggested combination of Hangout and Misting can.