As part of Unilever’s brightFuture initiative highlighting the importance of protecting the rainforest, N2O delivered 'One Minute Walked', a one day multimedia experiential activity bringing the rainforest to life on London’s busy South Bank.
The 46 metre installation, in partnership with WWF, brought a one minute immersive rainforest walkway to passers-by, featuring tropical plants and foliage, interspersed with eco-facts about deforestation, and how WWF and Unilever work together to make a difference.
“The team worked incredibly hard to meet our deadline and ensure that ‘One Minute Walked’ was a success.” Sustainable Business Technology Executive, Unilever
Wearing cardboard virtual reality goggles and using smartphone technology, guests could experience complete immersion into the rainforest, with a 360° VR experience.
N2O provided the initial creative concept, built and installed all elements of the experience all within a short timeline and in-line with Unilever’s commitment to a sustainable future, by using only certified-sustainable materials in the build.
Beginning with an educational video about the plight of the rainforest, participants then experienced the VR before passing down the wooden walkway.
All visitors were encouraged to pose for a photo and share their experience on social media, using #brightfuture, to further increase brand awareness and orgabic mentions of the initiative.
Along with passers-by who didn't enter the walkway, all were invited to sign the Unilever pledge to protect one million trees in the Brazilian and Indonesian rainforests.