We brought the summer to Bristol, Brighton and London, cooling down passers-by with ice cream from our branded Swedish Glace pop-up ice boxes.
Visitors queued round the block to get a taste of gluten-free, dairy-free ice cream, stopping to try a sample and get involved with the beach-themed, summery photo and prop opportunity.
“N2O were absolutely fantastic from start to finish – we pulled together a brilliant campaign in a very short amount of time” Assistant Brand Manager, Unilever
Targeting the health conscious in their mid-20s to mid-40s, our three fully-branded trolleys took up position in prominent and high-footfall areas in the cities, all identified as having a high ‘free-from’ population, to raise awareness of the ‘free from’ product and let people taste for themselves.
The portability of the stands and guerrilla style of the campaign gave us flexibility to follow the footfall and easily relocate in the occurrence of unforeseen circumstance, meaning that neither roadworks nor rain could get in the way of success!
samples tasted over 5 activity dates
To encourage engagement, our prop box tempted tasters to stop and pose for a photo with our professional photographer to share on social media.
Our in-house Digital Team created a fully-branded digital interface to capture the contact details of those being photographed, who then later received a link to their photo via a personalised email.