Bringing TV to life.

Promoting a subscription TV service might sound straightforward. But what if you’re smack in the middle of a theme park? Competing with an actual roller coaster presents a unique challenge. Fortunately, we’re up to the job.

Our spin on the traditional pop-up stand gave guests a memorable experience. Consumers escaped the crowds for a moment, stepping into a world of NOW TV where they could relax on beanbags, view content on LED screens and sign up for NOW TV packages via iPads.

NOW TV aims to get the family together, so we made sure kids didn’t feel left out by providing a colouring wall and games to keep them entertained while their parents talked to our Brand Ambassadors.

Our creative team made sure the stands at Alton Towers, Chessington, Legoland, Thorpe Park and Warwick Castle were unique and tailored to each venue. Brand Ambassadors dotted around the parks with stands allowed visitors to learn about the promotions and sign up to the service wherever they were.

424

day activation

41k

sign ups

88%

new customers

Competing with a roller coaster? No problem!

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