Prestigious coffee brand, KRUPS, asked us to help them cut through the noise of the UK coffee scene. Putting our insight into practice, we put our spin on a traditional trade show stand, giving potential customers a unique and memorable virtual reality experience at London Coffee Festival.
Amongst 250 others, the distinctive and busy stand worked hard, drawing in crowds from the festival’s 30k footfall.
Our attention-grabbing, fully branded VR game, developed by our in-house Digital Team, took visitors on a fear-inducing and unforgettable walk-the-plank adventure, where they used a virtual kettle to shoot coffee beans.
Visitors recovered from their experience over a cup of freshly-brewed coffee and shown around the KRUPS bean-to-cup machines, available to snap up alongside the popular, sell-out frothers and grinder accessories.
With the chance to win an exclusive barista course for two, our guests were more than happy to leave their details for later follow-up.
The VR went down especially well with groups of friends, who egged each other on, and who couldn't help but share their photos and videos on social media.