Virtual barista.

Prestigious coffee brand, KRUPS, asked us to help them cut through the noise of the UK coffee scene. Putting our insight into practice, we put our spin on a traditional trade show stand, giving potential customers a unique and memorable virtual reality experience at London Coffee Festival.

Amongst 250 others, the distinctive and busy stand worked hard, drawing in crowds from the festival’s 30k footfall.

Our attention-grabbing, fully branded VR game, developed by our in-house Digital Team, took visitors on a fear-inducing and unforgettable walk-the-plank adventure, where they used a virtual kettle to shoot coffee beans.

Visitors recovered from their experience over a cup of freshly-brewed coffee and shown around the KRUPS bean-to-cup machines, available to snap up alongside the popular, sell-out frothers and grinder accessories.

With the chance to win an exclusive barista course for two, our guests were more than happy to leave their details for later follow-up.

The VR went down especially well with groups of friends, who egged each other on, and who couldn't help but share their photos and videos on social media.

30k

daily footfall

trade and consumer audience

200

Daily VR Participants

The activation truly hit the mark. A huge success.

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