Chillax with Ben & Jerry’s.

** We’re delighted to announce that this campaign won GOLD in the POPAI Awards 2017, in the Campaign and Experiential category.**

To launch two new flavours of Ben & Jerry’s ice cream - Sofa So Good and Wholly Couch - we created an unmissable and engaging in-store activity to stop shoppers in their tracks and link Ben & Jerry’s ice cream with the perfect night at home in front of the telly.

In five high-footfall stores, we installed an eye-catching ‘front room’ setting branded with the clouds and blue sky of Ben & Jerry’s. Complete with artificial grass, white picket fence, big screen and oversized black and white cow print sofa - all sourced in line with Unilever’s commitment to sustainability - the stand was unmistakably Ben & Jerry’s.

Sat on the sofa, shoppers played a branded digital game - developed internally by our Digital team - on the big screen to enter an instant-win competition.

Prizes chosen for the perfect night in flashed across the screen. Players had 30 seconds to hit the TV remote button to stop on a prize that they would then win. The game also managed the availability of prizes as they were won, from branded PJs and slippers to a TV to free ice cream.

The foyer activity engaged over 2.5k shoppers a day.

A scaled down activation also featured in the freezer aisle of a further 85 stores, engaging a further 500 shoppers per store. 27k shoppers in total got to taste the new flavours.


activations in foyer


digital game winners


shoppers engaged each day

An unmissable and engaging activation that had shoppers queuing to take part.

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