People like the idea of being able to try something before they buy it. Sampling is an excellent way to get product into the hands of your target market so they can trial it.

Sampling, however, can be an expensive exercise if you get it wrong. Where and when the sampling takes place has huge influence on the outcome of your campaign, as does the person or persons conducting the activity. And if you're sampling food or drink, health and safety issues further complicate matters.

We are well practised in this complicated area of brand experience, and we'd relish the opportunity to help you plan your campaign. Sampling is core business for N2O and we enjoy talking about it.