This promotion concentrated on wet sampling the three single origin coffees in Cafédirect's Roast & Ground gourmet range, and demonstrated how easy it is to make fresh coffee in a Bodum cafetiere.

Sampling was carried out from a purpose-built mobile café bar that recreated the feel of a contemporary coffee shop. All Demonstration and Sampling Personnel were fully trained in preparing great fresh coffee, and, as well as preparing coffee for stand visitors, they distributed a leaflet which illustrated the four easy steps to making perfect fresh coffee; and money off coupons for both Cafédirect's coffee and a Bodum cafetiere.

Activity objectives were to encourage consumers to try Cafédirect Roast & Ground coffee and then to buy it in store; and to raise general awareness of the Cafédirect brand and the Fairtrade principles behind the brand. A supporting "starter kit" of fresh Cafédirect Roast & Ground coffee and a Bodum cafetiere was available in store.

Cafédirect wanted a highly targeted sampling activity that would offer excellent value for money as well as gauge, and raise, consumer awareness about their product range and specifically promote their new Cocodirect drinking chocolate; the UK's first ever 100% Fairtrade drinking chocolate.

Working with creative marketing agency Ignito, N2O put together a dry Sampling Team for each of a group of carefully selected cinemas across the UK. Every Sampling Team erected an attractive Cocodirect display unit and gave out one single-serve sachet of Cocodirect Drinking Chocolate, and one promotional leaflet, to pre-specified audience members leaving each cinema.

N2O fulfilled Cafédirect's twin requirements for highly targeted sampling and for the collection of Cafédirect brand and product awareness data across the UK-wide sampling sites. And, with their friendly, approachable Sampling Personnel in place, N2O helped Cafédirect promote Cocodirect in line with the company's ethical background and fair trading vision of "trade not aid". Another success for the strong Cafédirect - Ignito - N2O team.

N2O helped underwear brand, Jockey, and male cancer campaign, Everyman, promote a month long 'Pant Amnesty'. The Amnesty encouraged men, or their partners, to throw away their embarrassing and (or!) tight fitting underwear, and to make a donation to the Everyman campaign. The first 50 people donating money (or pants) to the Everyman campaign were awarded a brand new pair of Jockey underpants.

N2O provided teams of attractive, approachable and enthusiastic Jockey Pants People, in cities across the UK; each team was armed with 'Brief Bins' to collect the underwear discarded through the Pant Amnesty.

Kitted out in attention-grabbing black catsuits and white Jockey underpants, the N2O teams crashed local radio, TV and newspaper offices; as well as being the main attraction at pre-arranged city centre photo shoots. Each team of Jockey Pants People went on to gain loads more publicity for Jockey and Everyman, collecting money (and pants!) in high footfall, city centre areas.

The Mall runs shopping centres in locations across the UK. N2O helps The Mall by animating The Mall's mascot - The Mall Monster - a giant pink furry friendly monster who lives in a pink furry cave under the mall.

The Mall Monster appears at all of The Mall's shopping centres, as the star guest at their special events; helping to increase consumer traffic, and acting as a fun, interactive and educational brand ambassador for The Mall brand. Events like The Mall's Hallowe'en Mall Monster March, complete with fancy dress competition and exciting product launches, involve N2O Mall Monster animators and Minders at all of The Mall's UK shopping centres.

As an attractive focus for photo opportunities, and the key figure for their shopping centre promotions, The Mall have very specific requirements in terms of stature, personality and acting ability for The Mall Monster's animator and his Minder; specific requirements that N2O regularly fulfil.

Working with a brief from agency PMA, N2O put together teams of professional Make Up Artists and Photographers to launch L'Oréal Professionnel's Autumn/Winter 2004/5 'Vintage Amber Collection' at selected UK hair salon evening events.

Each Make Up Artist created a colour-themed look for one of their salon's 'Vintage Amber Collection' colour and cut hair models; demonstrating techniques and make up shades to complement L'Oréal Professionnel's new collection. The Make Up Artists went on to offer consultations and makeovers to salon guests; with the results from the evening at each salon captured by N2O's professional photographers.

The salon events were a great success, with L'Oréal Professionnel requesting a similar series of events for future seasonal collection launches.

Two teams of four 'Hair tHAIRapists' travelled the country, demonstrating Braun's cordless Pro Straighteners and Club Stylers in carefully targeted retailers by day and in selected bars clubs by night.

Customers loved the hands-on experiential aspect of this campaign; actually seeing what the product could do for them made a significant difference to purchasing decisions. Store managers, too, were delighted with the Braun tHAIRapy Road Show - the demonstrations attracted attention and increased store footfall, as well as providing a huge boost to Braun cordless hair product sales.

Positive feedback from Store Managers was received constantly, including: "A fantastic team of consultants. They achieved great results." & "There were customers queuing all day! I'd love to have them back."