Magic Box wanted a low cost, highly effective sampling campaign for the UK launch of the new series of their Crazy Bones collectable game toys. Having selected N2O to work, with great effect, on previous 'guerrilla style' sampling campaigns, Magic Box were keen to repeat the campaign style, with N2O, for this brand new product launch.

Planned to coincide with Magic Box's TV launch advertising, N2O put together a nationwide team of energetic and enthusiastic Sampling Hit Squads, who targeted members of Crazy Bones the New Generation's key consumer market, in 20 city centres around the UK.

The campaign was a great success, with the local knowledge of N2O's Sampling Hit Squad members making the difference between a good activity and a great one!

This Daily Mail Ideal Home Show activity was one of the three integrated Demonstration Campaigns, carried out by N2O, to support the UK launch of the new TASSIMO hot drinks system, from Kraft Foods UK and Braun.

Working with award winning agency SMP, N2O snatched a top Ideal Home Show accolade for the crowd-catching 100 metre square Tassimo Demonstration Stand; where a charismatic N2O Event Manager / Presenter led a team of 20 experienced and enthusiastic N2O Demonstration Personnel, who all engaged Show visitors with quality demonstrations and sample drinks, and who drove Tassimo System on-stand sales.

The activity concentrated on exposing the 500,000-plus Ideal Home Show visitors to the Tassimo brand, with its innovative barcode system technology and exciting range of premium hot drinks.

Working closely with SMP, N2O supply web site Demonstrators for the Dulux Colour Chemistry Road Show.

Hugely successful at the 2005 Ideal Home Show, this Road Show is a popular feature at high footfall events and locations across the UK. Capturing consumers' imagination and taking advantage of the swell in interest in home decoration and makeovers, the Road Show offers visitors the opportunity to have a free interior design colour consultation with Dulux colour experts. The personal consultation leads to consumers determining their own Colour Chemistry and helps them select a Dulux colour scheme to suit their room, furniture, lifestyle and personality.

Dulux need confident, design and art-orientated web site Demonstrators to guide interested consumers through the Dulux Colour Chemistry and Inspiration sections of the Dulux web site. N2O's Demonstrators were trained as 'virtual guides', and all are qualified to escort consumers through the Colour Chemistry selection process.

N2O worked with Lever Fabergé to promote three of their brands - Comfort, Lux and Surf - over three weekends, in 205 Kwik Save stores across the UK. The promotional activity coincided with Kwik Save's 40th birthday celebrations; so N2O's Lever Fabergé Promotional Personnel had to make sure that their activity fitted in with each Kwik Save's in-store party atmosphere, as well as standing out amongst Kwik Save's own promotions.

For Surf, the 'Sunshine' scented tablets and powder were being promoted through a Kwik Save card game, with N2O's Promotional Personnel handing out cards and encouraging customers to have a go. Comfort's liquid fabric conditioners and the new, innovative 'Comfort Pearls' were the focus of an in-store reveal campaign; and the glamorous Kwik Save Lux 'Star' promotion was hot on the Manolo Blahniked heels of the 2004 Lux 'Brings Out the Star in You' Sarah Jessica Parker advertising campaign.

Supermarket customers, Kwik Save store management and Lever Fabergé were delighted with all three N2O-staffed and managed campaigns. A significant sales uplift occurred as a result of the activity.

N2O are Haymarket Exhibitions' number one supplier for motor sport Promotional Personnel, Hospitality Hostesses and Exhibition Models.

For the 2005 Autosport International Live Arena, N2O supplied an attractive, confident and talented team of Exhibition Models to meet and greet VIP motor sport drivers and top team guests. The Models also assisted with the show's prize-giving and ensured that the Live Arena's excitable audience were kept entertained between the live motor sport action. N2O's Live Arena Exhibition Model team were outfitted with branded black Puffa coats, cropped tops and eye-catching red hot pants.

N2O also provided a glamorous and experienced team of Hostesses for the Autosport International Business Lounge, all dressed in smart black suits and white blouses; and, it was the completely different look of Formula 1 race-suits for the N2O team of Exhibition Models posing for photographs with show visitors on the F1 Podium stand.

As Carlton Screen's preferred partner for Cinema Promotions, N2O supply Sampling Personnel to promote and distribute Robinson's Fruit Shoot drinks at selected UK cinemas.

This activity, as with most N2O Cinema Sampling activities, combined Promotion and free Sampling of a new or targeted product, with Auditing of cinema display material, and feedback on the memorability of the brand's screen advertisement.

The N2O-designed feedback questionnaire and post-activity data reports were bespoke to supply exactly the information Carlton Screen Advertising and Robinson's (Britvic) required.