N2O are Haymarket Exhibitions' number one supplier for motor sport Promotional Personnel, Hospitality Hostesses and Exhibition Models.

For the 2005 Autosport International Live Arena, N2O supplied an attractive, confident and talented team of Exhibition Models to meet and greet VIP motor sport drivers and top team guests. The Models also assisted with the show's prize-giving and ensured that the Live Arena's excitable audience were kept entertained between the live motor sport action. N2O's Live Arena Exhibition Model team were outfitted with branded black Puffa coats, cropped tops and eye-catching red hot pants.

N2O also provided a glamorous and experienced team of Hostesses for the Autosport International Business Lounge, all dressed in smart black suits and white blouses; and, it was the completely different look of Formula 1 race-suits for the N2O team of Exhibition Models posing for photographs with show visitors on the F1 Podium stand.

As Carlton Screen's preferred partner for Cinema Promotions, N2O supply Sampling Personnel to promote and distribute Robinson's Fruit Shoot drinks at selected UK cinemas.

This activity, as with most N2O Cinema Sampling activities, combined Promotion and free Sampling of a new or targeted product, with Auditing of cinema display material, and feedback on the memorability of the brand's screen advertisement.

The N2O-designed feedback questionnaire and post-activity data reports were bespoke to supply exactly the information Carlton Screen Advertising and Robinson's (Britvic) required.

This promotion concentrated on wet sampling the three single origin coffees in Cafédirect's Roast & Ground gourmet range, and demonstrated how easy it is to make fresh coffee in a Bodum cafetiere.

Sampling was carried out from a purpose-built mobile café bar that recreated the feel of a contemporary coffee shop. All Demonstration and Sampling Personnel were fully trained in preparing great fresh coffee, and, as well as preparing coffee for stand visitors, they distributed a leaflet which illustrated the four easy steps to making perfect fresh coffee; and money off coupons for both Cafédirect's coffee and a Bodum cafetiere.

Activity objectives were to encourage consumers to try Cafédirect Roast & Ground coffee and then to buy it in store; and to raise general awareness of the Cafédirect brand and the Fairtrade principles behind the brand. A supporting "starter kit" of fresh Cafédirect Roast & Ground coffee and a Bodum cafetiere was available in store.

Cafédirect wanted a highly targeted sampling activity that would offer excellent value for money as well as gauge, and raise, consumer awareness about their product range and specifically promote their new Cocodirect drinking chocolate; the UK's first ever 100% Fairtrade drinking chocolate.

Working with creative marketing agency Ignito, N2O put together a dry Sampling Team for each of a group of carefully selected cinemas across the UK. Every Sampling Team erected an attractive Cocodirect display unit and gave out one single-serve sachet of Cocodirect Drinking Chocolate, and one promotional leaflet, to pre-specified audience members leaving each cinema.

N2O fulfilled Cafédirect's twin requirements for highly targeted sampling and for the collection of Cafédirect brand and product awareness data across the UK-wide sampling sites. And, with their friendly, approachable Sampling Personnel in place, N2O helped Cafédirect promote Cocodirect in line with the company's ethical background and fair trading vision of "trade not aid". Another success for the strong Cafédirect - Ignito - N2O team.

N2O helped underwear brand, Jockey, and male cancer campaign, Everyman, promote a month long 'Pant Amnesty'. The Amnesty encouraged men, or their partners, to throw away their embarrassing and (or!) tight fitting underwear, and to make a donation to the Everyman campaign. The first 50 people donating money (or pants) to the Everyman campaign were awarded a brand new pair of Jockey underpants.

N2O provided teams of attractive, approachable and enthusiastic Jockey Pants People, in cities across the UK; each team was armed with 'Brief Bins' to collect the underwear discarded through the Pant Amnesty.

Kitted out in attention-grabbing black catsuits and white Jockey underpants, the N2O teams crashed local radio, TV and newspaper offices; as well as being the main attraction at pre-arranged city centre photo shoots. Each team of Jockey Pants People went on to gain loads more publicity for Jockey and Everyman, collecting money (and pants!) in high footfall, city centre areas.

The Mall runs shopping centres in locations across the UK. N2O helps The Mall by animating The Mall's mascot - The Mall Monster - a giant pink furry friendly monster who lives in a pink furry cave under the mall.

The Mall Monster appears at all of The Mall's shopping centres, as the star guest at their special events; helping to increase consumer traffic, and acting as a fun, interactive and educational brand ambassador for The Mall brand. Events like The Mall's Hallowe'en Mall Monster March, complete with fancy dress competition and exciting product launches, involve N2O Mall Monster animators and Minders at all of The Mall's UK shopping centres.

As an attractive focus for photo opportunities, and the key figure for their shopping centre promotions, The Mall have very specific requirements in terms of stature, personality and acting ability for The Mall Monster's animator and his Minder; specific requirements that N2O regularly fulfil.