N2O are very happy to continue to supply exhibition and roadshow Promotional Personnel to Aurora.
A dynamic manufacturer, distributor and marketer of lighting to a worldwide market, Aurora sought to reflect this dynamism in their roadshow offering, and to increase their impact at exhibitions and events.
To meet this need, N2O work closely with Aurora to cast and provide a range of Promotional Personnel - from show-stopping body-painted Models, to well-informed stand Hosts and Hostesses.
N2O Technical Demonstrators come with all types of expertise, including: IT, mobile phones, audio-visual equipment, automotive, medical.
For this campaign, Oral-B needed confident, friendly, intelligent and approachable powered oral care Demonstrators. A need that N2O were able, and delighted, to satisfy.
Fully involved from the outset, N2O selected and interviewed the right people, conducted comprehensive briefing presentations and interactive training sessions, produced all supporting Technical Demonstration documentation, route planned and booked all in-store dates, sourced props, POS equipment and produced branded uniforms, provided logistics support and storage, and provided campaign evaluation reports. The attention to detail paid off, with promoted product sales significantly out-performing campaign targets.
For this real belter of a campaign, N2O supplied 350 thoughtfully profiled and carefully selected young male Brand Ambassadors, to run the "Whack it and Win!" in-store brand experience activity, supporting Terry's Chocolate Orange new "Don't tap it - whack it!" advertising campaign.
As well as record numbers of competition entries, the activity resulted in 3.2 tonnes of chocolate sampled to over 300,000 people, and a target-busting 210% uplift in sales.
A thumping success!
UOE wanted an attention-grabbing activity to launch QuickDrop, their new stationery-on-demand service. And, with a guaranteed 90 minute delivery for UOE QuickDrop, UOE were keen to promote the speed of the new service; so, N2O provided a team of skilled Roller Bladers, dressed in UOE QuickDrop branded 'speed skater'-style suits.
The activity was put together with communications agency Cognito; and N2O's Roller Bladers worked with a 'mobile office', travelling together in convoy, around the City of London's financial centre, distributing leaflets from branded bags.
The launch convoy succeeded in attracting loads of attention from City workers, and extended promotion for UOE QuickDrop was guaranteed with the branded Roller Bladers posed for plenty of press photographs.
N2O worked with communications agency Cognito to introduce consumers to NIVEA's new Bath Care and Body Rice & Lotus range of skin care products.
Attractive Sampling Personnel, wearing pretty, eye-catching NIVEA branded outfits, interacted with members of the target consumer group, in 100 selected Boots stores across the UK. Consumers were keen to try out NIVEA's new products, and to find out more about the Rice & Lotus range from N2O's carefully selected Sampling Personnel.
The feedback from store managers was excellent. All were impressed with the calibre of N2O's Sampling Personnel, and with the huge boost to sales the activity produced. "We'd love to welcome Lisa back in our store. Please do this again. It was very successful with our customers - we sold out!".
This fun Promotion and Sampling activity formed a key part of Unilever's nationwide campaign to promote Lipton Ice Tea as "The Taste of Summer" with retailers and consumers, in summer 2005.
N2O put together a friendly, enthusiastic surfer-style Promotional Activity Team to reflect the youthful branding of the product. The team distributed chilled samples to carefully identified members of Lipton Ice Tea target market at selected, popular summer events - a great branding exercise, measurably raising awareness of Lipton Ice Tea within the ideal core consumer group.
To support consumer sampling activity, N2O's team promoted the brand with retailers through a Lipton Ice Tea free carwash service! The service was very popular, and voted a great way to strengthen brand loyalty, by lucky store-owning recipients.
