N2O worked with communications agency Cognito to introduce consumers to NIVEA's new Bath Care and Body Rice & Lotus range of skin care products.

Attractive Sampling Personnel, wearing pretty, eye-catching NIVEA branded outfits, interacted with members of the target consumer group, in 100 selected Boots stores across the UK. Consumers were keen to try out NIVEA's new products, and to find out more about the Rice & Lotus range from N2O's carefully selected Sampling Personnel.

The feedback from store managers was excellent. All were impressed with the calibre of N2O's Sampling Personnel, and with the huge boost to sales the activity produced. "We'd love to welcome Lisa back in our store. Please do this again. It was very successful with our customers - we sold out!".

This fun Promotion and Sampling activity formed a key part of Unilever's nationwide campaign to promote Lipton Ice Tea as "The Taste of Summer" with retailers and consumers, in summer 2005.

N2O put together a friendly, enthusiastic surfer-style Promotional Activity Team to reflect the youthful branding of the product. The team distributed chilled samples to carefully identified members of Lipton Ice Tea target market at selected, popular summer events - a great branding exercise, measurably raising awareness of Lipton Ice Tea within the ideal core consumer group.

To support consumer sampling activity, N2O's team promoted the brand with retailers through a Lipton Ice Tea free carwash service! The service was very popular, and voted a great way to strengthen brand loyalty, by lucky store-owning recipients.

Magic Box wanted a low cost, highly effective sampling campaign for the UK launch of the new series of their Crazy Bones collectable game toys. Having selected N2O to work, with great effect, on previous 'guerrilla style' sampling campaigns, Magic Box were keen to repeat the campaign style, with N2O, for this brand new product launch.

Planned to coincide with Magic Box's TV launch advertising, N2O put together a nationwide team of energetic and enthusiastic Sampling Hit Squads, who targeted members of Crazy Bones the New Generation's key consumer market, in 20 city centres around the UK.

The campaign was a great success, with the local knowledge of N2O's Sampling Hit Squad members making the difference between a good activity and a great one!

This Daily Mail Ideal Home Show activity was one of the three integrated Demonstration Campaigns, carried out by N2O, to support the UK launch of the new TASSIMO hot drinks system, from Kraft Foods UK and Braun.

Working with award winning agency SMP, N2O snatched a top Ideal Home Show accolade for the crowd-catching 100 metre square Tassimo Demonstration Stand; where a charismatic N2O Event Manager / Presenter led a team of 20 experienced and enthusiastic N2O Demonstration Personnel, who all engaged Show visitors with quality demonstrations and sample drinks, and who drove Tassimo System on-stand sales.

The activity concentrated on exposing the 500,000-plus Ideal Home Show visitors to the Tassimo brand, with its innovative barcode system technology and exciting range of premium hot drinks.

Working closely with SMP, N2O supply web site Demonstrators for the Dulux Colour Chemistry Road Show.

Hugely successful at the 2005 Ideal Home Show, this Road Show is a popular feature at high footfall events and locations across the UK. Capturing consumers' imagination and taking advantage of the swell in interest in home decoration and makeovers, the Road Show offers visitors the opportunity to have a free interior design colour consultation with Dulux colour experts. The personal consultation leads to consumers determining their own Colour Chemistry and helps them select a Dulux colour scheme to suit their room, furniture, lifestyle and personality.

Dulux need confident, design and art-orientated web site Demonstrators to guide interested consumers through the Dulux Colour Chemistry and Inspiration sections of the Dulux web site. N2O's Demonstrators were trained as 'virtual guides', and all are qualified to escort consumers through the Colour Chemistry selection process.

N2O worked with Lever Fabergé to promote three of their brands - Comfort, Lux and Surf - over three weekends, in 205 Kwik Save stores across the UK. The promotional activity coincided with Kwik Save's 40th birthday celebrations; so N2O's Lever Fabergé Promotional Personnel had to make sure that their activity fitted in with each Kwik Save's in-store party atmosphere, as well as standing out amongst Kwik Save's own promotions.

For Surf, the 'Sunshine' scented tablets and powder were being promoted through a Kwik Save card game, with N2O's Promotional Personnel handing out cards and encouraging customers to have a go. Comfort's liquid fabric conditioners and the new, innovative 'Comfort Pearls' were the focus of an in-store reveal campaign; and the glamorous Kwik Save Lux 'Star' promotion was hot on the Manolo Blahniked heels of the 2004 Lux 'Brings Out the Star in You' Sarah Jessica Parker advertising campaign.

Supermarket customers, Kwik Save store management and Lever Fabergé were delighted with all three N2O-staffed and managed campaigns. A significant sales uplift occurred as a result of the activity.