N2O worked with communications agency Cognito to introduce consumers to NIVEA's new Bath Care and Body Rice & Lotus range of skin care products.
Attractive Sampling Personnel, wearing pretty, eye-catching NIVEA branded outfits, interacted with members of the target consumer group, in 100 selected Boots stores across the UK. Consumers were keen to try out NIVEA's new products, and to find out more about the Rice & Lotus range from N2O's carefully selected Sampling Personnel.
The feedback from store managers was excellent. All were impressed with the calibre of N2O's Sampling Personnel, and with the huge boost to sales the activity produced. "We'd love to welcome Lisa back in our store. Please do this again. It was very successful with our customers - we sold out!".