IDT selected N2O as their partner for the launch campaign of the Prime Card MasterCard®, the new disposable debit card.
Working closely with IDT, N2O put together a team of highly self-motivated, professional Sales Representatives - all carefully profiled to engage and communicate well with members of the retail sell-in target market.
Following a successful pilot, and subsequent retail launch, IDT and N2O expanded the campaign to include consumer targeting, with teams of highly visible, Prime Card Brand Ambassadors.