N2O selected Sales Personnel and Brand Ambassadors were key to the launch of this brand new drink, featuring a unique blend of cappuccino with a 'kiss' of Red Square Vodka and exciting can froth delivery system.
The campaign consisted of a four week test launch in the Manchester area, including retail sales promotion with city-wide independent retailers, plus some very special consumer activity in the Trafford Centre.
The sales promotion and Trafford Centre activity supported the product launch - itself a high profile event at the city's Harvey Nichols store.