Following some difficult experiences with other agencies, Carlton Screen Advertising conducted a lengthy selection process to appoint a sampling agency with total UK coverage and robust standard operating procedures.

As a test activity, N2O were asked to staff a Freeserve campaign, involving the distribution of CDs by two Personnel at 30 cinemas, two personnel per location. The campaign was a complete success and N2O were duly appointed as Carlton Screen Advertising's preferred Field Marketing Personnel provider.

Over the past six years this relationship has grown into a strategic partnership, with regular review meetings and a real understanding, by both partners, of the challenges each company faces when delivering nationwide sampling campaigns.

Proctor & Gamble chose to support the launch of their new men's fragrance, Dark Blue, with face-to-face promotional activity. A bar and nightclub Road Show was selected as the best format, and N2O provided profiled personnel matching the overall concept.

The tour consisted of two teams of four Promotional Models, with each team directed by an experienced Team Leader. Whilst the main thrust of the tour activity was to gain exposure and to emphasise the brand values of Dark Blue, actual sampling took place wherever possible.

The Road Show was an overwhelming success, and found its way into high profile department stores, including Harrods and Selfridges; providing excellent PR opportunities and plenty of press coverage.