N2O works with Interfocus, providing personnel and related services for promotional activities.
As principal agency for TFL, Interfocus instructed N2O to provide three teams of four Promotional Personnel to be stationed at bus depots and busy bus stops, communicating the fare freeze for 2001 on 'multi-modal transport'. The activity was an overwhelming success, and was repeated and then extended to cover several large shopping centres.
3X Motorcycles asked N2O to provide five high calibre Exhibition Stand Hostesses for the Bike Show 2000.
The Hostesses attended a full day's briefing prior to the show, to ensure they all had a high level of product knowledge. N2O sourced corporate uniforms, arranged all necessary accommodation and transport during the show, and facilitated the smooth running of the show.
3X Motorcycles were delighted with all five Exhibition Stand Hostesses and N2O's planning, management and reporting support.
Lotus Cars launched its exciting new Elise at the British Motor Show 2000. In order to maximise launch impact, Lotus asked N2O to provide eight stunning Photographic Models for Press Day, as well as supply four high calibre Stand Hostesses for the remainder of the show.
Following two rounds of castings, the perfect personnel were selected and appointed. Press Day was a tremendous success, as was the rest of the show, with throngs of photographers and camera crews captivated by the beautiful cars and girls!
N2O were asked to provide male and female Models for the Harley Davidson product catalogue photo shoot held in Barcelona, Spain. Whilst the Models had to have the required look, they also had to be in possession of full motorcycle licences.
Castings were held, the Models were selected and the shoot was a complete success. Below are just a few of the spectacular images that appeared in the pages of the Harley Davidson catalogue.
With the objective of boosting ticket sales, BBC Haymarket Exhibitions Ltd event marketing team came up with the concept of 'Clotheshow Repair Teams', visiting trendy bars and clubs, revitalising flagging clubbers whilst promoting the Show.
N2O were appointed to staff and manage this Nightclub Tour promotion. Two teams were constructed, consisting of one experienced Event Manager and four Promotional Models per team. Each Repair Team set out on Friday afternoon, set to touring bars & nightclubs from Oxford to Leeds on Friday and Saturday evenings for eight consecutive weeks. The promotion was carried out in conjunction with heavy leafleting in the target areas during the preceding week to ensure maximum attendance at that venue on the night.
When the Tour ended, ticket sales were up 17,000 over the same period during the previous year. BBC Haymarket Exhibitions were delighted.
Following the success of the first cinema activity commissioned by Freeserve, Carlton Screen Advertising asked N2O to staff a data capture exercise for FiredUp.com.
The key objective was to obtain email addresses as part of FiredUp.com's 'New Customer Acquisition' program. With each working a six hour shift, N2O's 160 Data Capture Personnel were tasked with obtaining 250 email addresses each: 1 every 86 seconds!
At the final count, the activity had generated just over the target of 40,000 email addresses with signed permission statements. Just what FiredUp.com had hoped for!
