As co-sponsor, the Press Office at Warehouse was asked to assist with the organising of the 'Is She MTV' summer tour. Also sponsored by Impulse, the objective of the tour was to find a female MTV presenter to partner Richard Blackwood.

Warehouse approached N2O to provide two attractive Event Managers and a crew of Promotional Personnel. Their role was to set up the stage and fitting room at each location and then to entertain queues of young females, patiently waiting for their audition.

The tour visited Glasgow, Birmingham, Sheffield and London and was a resounding success.

The only substance with the power to kill the alien beings in the recent spoof science fiction film 'Evolution' was Head & Shoulders shampoo!

Timed to coincide with the launch of the film, Proctor & Gamble opted to sample its huge shampoo brand at 101 cinemas across the UK. N2O provided two attractive Promotional Personnel per cinema to conduct the sampling activity, which resulted in a huge increase in sales the following week. Big smiley faces all round!

As part of a nationwide launch campaign, the alcoholic drink 'Sidekick' was sampled at 127 Yates Wine Lodges across the UK. The promotion involved two attractive girls in branded outfits issuing sample shots in return for customers' names and addresses.

The promotion increased awareness and sales of Sidekick whilst growing Yates' customer database by 30,000 in one evening.

Each year, Max Power Live takes place at the NEC. To promote this year's show, Haymarket Exhibitions appointed N2O to staff and manage its annual Babe Squad Tour. Following a lengthy casting process, two teams of four Promotional Models ('Max Star Babes') were appointed. N2O then selected 28 tour venues (based on the brand's target market) and ensured that these venues were merchandised and fully briefed prior to being visited.

The Tour lasted ten weeks and included supporting activity at 'Cruises', Car Shows and even 'Rush Hour' PR stunts, where scantily clad Babes stopped the traffic! With a dedicated Tour Manager and full account team support, the promotion was a resounding success; with the Tour impacting directly on ticket sales, which were up 40% over the previous year.

Based on the success of the first few campaigns, Carlton Screen Advertising asked N2O to staff and manage its biggest cinema sampling campaign.

The activity was designed to support the repositioning of the well-known fizzy drink Tizer, and it involved the sampling of some 400,000 people. N2O managed the significant logistical challenge of delivering 13 tonnes of product to 40 cinemas across the country.

Each cinema team was made up of between two and four Sampling Personnel, dependant on the size of the cinema, all wearing branded clothing. The activity ran for three consecutive weekends. Key objectives were to achieve high sampling rates, directed towards the identified target consumer market, and to provide feedback on brand awareness. Both were achieved.

Piaggio first appointed N2O to provide Exhibition Hostesses for the Motorcycle & Scooter Show at ExCel in 2001. As market leader, Piaggio was determined to maximise its presence at the first ever London show.

Working closely with Piaggio, N2O devised a stand theme involving six freestyle dancers, a star DJ, two Hostesses and a daily competition to win a scooter. The concept worked like a dream, drawing people onto the stand throughout the day.

Since then Piaggio and N2O have worked together on a number of different promotional activities, including all of the major bike shows and a number of special dealership Promotional Events.