With the objective of boosting ticket sales, BBC Haymarket Exhibitions Ltd event marketing team came up with the concept of 'Clotheshow Repair Teams', visiting trendy bars and clubs, revitalising flagging clubbers whilst promoting the Show.

N2O were appointed to staff and manage this Nightclub Tour promotion. Two teams were constructed, consisting of one experienced Event Manager and four Promotional Models per team. Each Repair Team set out on Friday afternoon, set to touring bars & nightclubs from Oxford to Leeds on Friday and Saturday evenings for eight consecutive weeks. The promotion was carried out in conjunction with heavy leafleting in the target areas during the preceding week to ensure maximum attendance at that venue on the night.

When the Tour ended, ticket sales were up 17,000 over the same period during the previous year. BBC Haymarket Exhibitions were delighted.

Following the success of the first cinema activity commissioned by Freeserve, Carlton Screen Advertising asked N2O to staff a data capture exercise for FiredUp.com.

The key objective was to obtain email addresses as part of FiredUp.com's 'New Customer Acquisition' program. With each working a six hour shift, N2O's 160 Data Capture Personnel were tasked with obtaining 250 email addresses each: 1 every 86 seconds!

At the final count, the activity had generated just over the target of 40,000 email addresses with signed permission statements. Just what FiredUp.com had hoped for!

Seeking to drive up usage of its award winning on-line betting website, Eurobet approached N2O to provide a range of Field Marketing personnel for an summer-long campaign of promotional activity.

The key criteria was that all personnel had to be IT savvy and comfortable demonstrating the Eurobet website. N2O held training sessions and provided Event Management personnel to oversee activity at large events.

The campaign included a presence at Ascot and Wimbledon, and also took advantage of Euro2000, sending teams of personnel into France in Eurobet branded taxis!

Following some difficult experiences with other agencies, Carlton Screen Advertising conducted a lengthy selection process to appoint a sampling agency with total UK coverage and robust standard operating procedures.

As a test activity, N2O were asked to staff a Freeserve campaign, involving the distribution of CDs by two Personnel at 30 cinemas, two personnel per location. The campaign was a complete success and N2O were duly appointed as Carlton Screen Advertising's preferred Field Marketing Personnel provider.

Over the past six years this relationship has grown into a strategic partnership, with regular review meetings and a real understanding, by both partners, of the challenges each company faces when delivering nationwide sampling campaigns.

Proctor & Gamble chose to support the launch of their new men's fragrance, Dark Blue, with face-to-face promotional activity. A bar and nightclub Road Show was selected as the best format, and N2O provided profiled personnel matching the overall concept.

The tour consisted of two teams of four Promotional Models, with each team directed by an experienced Team Leader. Whilst the main thrust of the tour activity was to gain exposure and to emphasise the brand values of Dark Blue, actual sampling took place wherever possible.

The Road Show was an overwhelming success, and found its way into high profile department stores, including Harrods and Selfridges; providing excellent PR opportunities and plenty of press coverage.