With the objective of boosting ticket sales, BBC Haymarket Exhibitions Ltd event marketing team came up with the concept of 'Clotheshow Repair Teams', visiting trendy bars and clubs, revitalising flagging clubbers whilst promoting the Show.
N2O were appointed to staff and manage this Nightclub Tour promotion. Two teams were constructed, consisting of one experienced Event Manager and four Promotional Models per team. Each Repair Team set out on Friday afternoon, set to touring bars & nightclubs from Oxford to Leeds on Friday and Saturday evenings for eight consecutive weeks. The promotion was carried out in conjunction with heavy leafleting in the target areas during the preceding week to ensure maximum attendance at that venue on the night.
When the Tour ended, ticket sales were up 17,000 over the same period during the previous year. BBC Haymarket Exhibitions were delighted.