Appointed by Ignition, N2O provided Promotional Teams to focus on drawing customers into Bella Pasta restaurants, across the lunchtime period.

Each team consisted of a Team Leader, two Leafleting Personnel and a Unicycling Juggler! The concept was based on the premise that the entertainer would draw attention to the restaurant and allow the rest of the team to hand out leaflets that featured a special lunchtime offer.

Benetton opened three new stores, two in London (Kensington and Oxford Street) and the other in Birmingham.

To drive footfall to these store, Benetton's marketing department needed to drive up awareness in the local area as soon as possible. N2O provided two teams of Promotional Models to issue leaflets whilst wearing Benetton's latest rage of clothing. To further enhance the activity, a number of N2O Rollerbladers were employed to cover locations of high footfall further away from the stores.

The campaign was successful and the same formula was employed at other store openings later in the year.

Carphone Warehouse took advantage of the euphoria surrounding the England football team and deployed female Promotional Models in football kits to lure men into their stores.

The attractive girls really scored the goals, drawing approximately double the footfall into each store on every day they were in attendance. There was also a marked effect on the boosting of staff moral, very effective indeed!

Harpoon Louies has been the premier Night Club in the Berkshire area for the past 10 years. However, in the face of increasing competition from new nightspots in the area, the club numbers were down and the owner, Steve Jones, appointed N2O with a view to restoring the Club to its former dominant position.

A six-month promotional campaign involving table service Hostesses, Podium Dancers, Entertainers and innovative themed evenings, was created and delivered. The result was a revitalised Harpoon Louies with record numbers of visitors and takings.

Latitude CBH devised this novel campaign, jointly promoting Hyundai cars as well as B&Q barbecues. Stationed outside 60 major B&Q stores, a small barbecue area was roped off and customers were invited to tuck into the food whilst viewing a selection of Hyundai cars parked alongside.

N2O provided all of the personnel, some 120 in total across the UK, including those at several Northern Ireland locations. We also arranged the purchasing and delivery of suitable chilled food in chiller boxes, in order to keep food fresh and comply with necessary legislation. In addition to promoting the barbecue equipment, N2O Personnel captured data from the visitors and passed any 'hot leads' onto the Hyundai salesperson.

The activity lasted six weeks and by the end of the first week, Hyundai had sold three cars directly from B&Q car parks! A total of over 20,000 names and addresses were captured, and Latitude CBH was delighted with the outcome.

N2O had a large volume of Promotional Personnel at this year's show and would like to issue a big thank you to each of the 34 girls who worked either for the organisers, Haymarket Exhibitions, Citroen, Revs Magazine or Max Power Magazine.

The show was a resounding success and we hope to see you all there again next year.