Based on the success of the first few campaigns, Carlton Screen Advertising asked N2O to staff and manage its biggest cinema sampling campaign.
The activity was designed to support the repositioning of the well-known fizzy drink Tizer, and it involved the sampling of some 400,000 people. N2O managed the significant logistical challenge of delivering 13 tonnes of product to 40 cinemas across the country.
Each cinema team was made up of between two and four Sampling Personnel, dependant on the size of the cinema, all wearing branded clothing. The activity ran for three consecutive weekends. Key objectives were to achieve high sampling rates, directed towards the identified target consumer market, and to provide feedback on brand awareness. Both were achieved.