Latitude CBH devised this novel campaign, jointly promoting Hyundai cars as well as B&Q barbecues. Stationed outside 60 major B&Q stores, a small barbecue area was roped off and customers were invited to tuck into the food whilst viewing a selection of Hyundai cars parked alongside.
N2O provided all of the personnel, some 120 in total across the UK, including those at several Northern Ireland locations. We also arranged the purchasing and delivery of suitable chilled food in chiller boxes, in order to keep food fresh and comply with necessary legislation. In addition to promoting the barbecue equipment, N2O Personnel captured data from the visitors and passed any 'hot leads' onto the Hyundai salesperson.
The activity lasted six weeks and by the end of the first week, Hyundai had sold three cars directly from B&Q car parks! A total of over 20,000 names and addresses were captured, and Latitude CBH was delighted with the outcome.