Latitude CBH devised this novel campaign, jointly promoting Hyundai cars as well as B&Q barbecues. Stationed outside 60 major B&Q stores, a small barbecue area was roped off and customers were invited to tuck into the food whilst viewing a selection of Hyundai cars parked alongside.

N2O provided all of the personnel, some 120 in total across the UK, including those at several Northern Ireland locations. We also arranged the purchasing and delivery of suitable chilled food in chiller boxes, in order to keep food fresh and comply with necessary legislation. In addition to promoting the barbecue equipment, N2O Personnel captured data from the visitors and passed any 'hot leads' onto the Hyundai salesperson.

The activity lasted six weeks and by the end of the first week, Hyundai had sold three cars directly from B&Q car parks! A total of over 20,000 names and addresses were captured, and Latitude CBH was delighted with the outcome.

N2O had a large volume of Promotional Personnel at this year's show and would like to issue a big thank you to each of the 34 girls who worked either for the organisers, Haymarket Exhibitions, Citroen, Revs Magazine or Max Power Magazine.

The show was a resounding success and we hope to see you all there again next year.

As co-sponsor, the Press Office at Warehouse was asked to assist with the organising of the 'Is She MTV' summer tour. Also sponsored by Impulse, the objective of the tour was to find a female MTV presenter to partner Richard Blackwood.

Warehouse approached N2O to provide two attractive Event Managers and a crew of Promotional Personnel. Their role was to set up the stage and fitting room at each location and then to entertain queues of young females, patiently waiting for their audition.

The tour visited Glasgow, Birmingham, Sheffield and London and was a resounding success.

The only substance with the power to kill the alien beings in the recent spoof science fiction film 'Evolution' was Head & Shoulders shampoo!

Timed to coincide with the launch of the film, Proctor & Gamble opted to sample its huge shampoo brand at 101 cinemas across the UK. N2O provided two attractive Promotional Personnel per cinema to conduct the sampling activity, which resulted in a huge increase in sales the following week. Big smiley faces all round!

As part of a nationwide launch campaign, the alcoholic drink 'Sidekick' was sampled at 127 Yates Wine Lodges across the UK. The promotion involved two attractive girls in branded outfits issuing sample shots in return for customers' names and addresses.

The promotion increased awareness and sales of Sidekick whilst growing Yates' customer database by 30,000 in one evening.

Each year, Max Power Live takes place at the NEC. To promote this year's show, Haymarket Exhibitions appointed N2O to staff and manage its annual Babe Squad Tour. Following a lengthy casting process, two teams of four Promotional Models ('Max Star Babes') were appointed. N2O then selected 28 tour venues (based on the brand's target market) and ensured that these venues were merchandised and fully briefed prior to being visited.

The Tour lasted ten weeks and included supporting activity at 'Cruises', Car Shows and even 'Rush Hour' PR stunts, where scantily clad Babes stopped the traffic! With a dedicated Tour Manager and full account team support, the promotion was a resounding success; with the Tour impacting directly on ticket sales, which were up 40% over the previous year.