This lively activity consisted of teams of Dancers, Children's Entertainers, Masseuses and Brand Ambassadors supporting Cancer Research UK's Race for Life events, across the UK, with NIVEA's "Give a BIG hand to Cancer Research UK" campaign.

Providing inspirational support to all race participants, N2O's male Cheerleaders performed a specially choreographed routine and chant during race warm-up, and worked with the rest of the N2O-provided NIVEA team, entertaining runners' and supporters' children, offering refreshments and massage treats, and helping to raise funds for Cancer Research UK.

Marquees, balloons, bananas, bottled and chilled water, inflatable BIG hands - all managed by N2O's NIVEA account team to ensure a smooth event, no disappointments, and a flying start to each Race for Life.

This campaign was designed to demonstrate Persil's cleaning power through washing demonstrations in ASDA and Sainsbury stores, across the UK.

Fully trained N2O Brand Ambassadors demonstrated the stain removing power of Persil Gel Tablets and Persil Small & Mighty to over 13,000 members of Persil's core target market.

The washing demonstrations clearly demonstrated Persil's cleaning power - with brilliant results, first time and every time, in front of customers' eyes. And, the results in-store were brilliant too - with sales significantly boosted.

LYNX were keen to introduce consumers to both the new "Twist me!" LYNX bodyspray mechanism and to their two new improved CLICK and AFRICA bodyspray fragrances. They wanted to carry out the demonstration and sampling activity using personnel who reflected the brand's personality - and tasked N2O with finding those Brand Ambassadors for over 200 stores, across the UK.

In meeting the challenge, and delivering the activity: N2O selected and briefed over 200 outgoing, confident Brand Ambassadors who fitted LYNX's very specific requirements, N2O also managed the logistics of uniform and sampling materials distribution and return - plus briefing and post-activity reporting.

N2O personnel worked with Cisco to demonstrate the power of connectivity, and the potential of breaking down the boundaries of traditional interaction from anywhere in the world, with Cisco's giant Welcome Mats in the UK's capital cities.

Each 20m x 16m Welcome Mat was wi-fi enabled, in association with BT, and members of the Event Team encouraged passers-by to use their own laptop of hand held device to access the service, or use one of the laptops provided in the interactive zones, with a Technical Demonstrator.

Each Event Team included an experienced Event Manager, professional Technical Demonstrators and approachable Brand Ambassadors - each carefully selected by N2O to fulfil Cisco's exacting brief.

A1GP World Cup of Motorsport wanted to ignite interest about its exciting race series - where nations race against nations, with each driver in an identical car.

N2O quickly came up to speed, supplying promotional teams in attractive branded outfits, to meet and talk with potential series supporters at a selection of high profile sporting events, and high footfall venues.

The teams met all their leaflet and ticket sales objectives - and all are looking forward to the start of the next season!

To promote the new LG Shine® handset, O2 requested outgoing, approachable Brand Ambassadors - all willing and able to wear shopper-stopping silver make-up (and, yes, this included the guys).

Each Brand Ambassador was trained in all offers available in-store, and encouraged customers to ask questions about the handset, and visit the store for more information.

Store management were impressed with the interaction of the Brand Ambassadors - and the way they all worked as hard as possible to meet their objectives, while using the stores' props to look as striking as they could. Shiny!