Supporting the TV launch of their new cereal, 'Crunchy Nut Red', Kellogg's undertook a massive nationwide cinema sampling activity.

As Carlton Screen Advertising's incumbent agency, N2O was tasked with project managing the campaign, including handling the logistics of deliveries of over 900,000 samples. The activity was conducted across 70 major cinemas, and was staffed by over 400 attractive Sampling Personnel each evening across two weekends.

Kellogg's were thrilled with the outcome and congratulated Carlton Screen Advertising and N2O on a job well done.

For the third year in succession, Sony appointed N2O to provide its exhibition personnel for Live2001, with a brief for ten attractive Birmingham-based Promotional Models, each having experience in demonstrating electronic products.

Despite tight timescales, the required number of suitable personnel were selected, appointed and trained.

The show went ahead as planned, and Sony was delighted with the team's performance.

Appointed by Ignition, N2O provided Promotional Teams to focus on drawing customers into Bella Pasta restaurants, across the lunchtime period.

Each team consisted of a Team Leader, two Leafleting Personnel and a Unicycling Juggler! The concept was based on the premise that the entertainer would draw attention to the restaurant and allow the rest of the team to hand out leaflets that featured a special lunchtime offer.

Benetton opened three new stores, two in London (Kensington and Oxford Street) and the other in Birmingham.

To drive footfall to these store, Benetton's marketing department needed to drive up awareness in the local area as soon as possible. N2O provided two teams of Promotional Models to issue leaflets whilst wearing Benetton's latest rage of clothing. To further enhance the activity, a number of N2O Rollerbladers were employed to cover locations of high footfall further away from the stores.

The campaign was successful and the same formula was employed at other store openings later in the year.

Carphone Warehouse took advantage of the euphoria surrounding the England football team and deployed female Promotional Models in football kits to lure men into their stores.

The attractive girls really scored the goals, drawing approximately double the footfall into each store on every day they were in attendance. There was also a marked effect on the boosting of staff moral, very effective indeed!

Harpoon Louies has been the premier Night Club in the Berkshire area for the past 10 years. However, in the face of increasing competition from new nightspots in the area, the club numbers were down and the owner, Steve Jones, appointed N2O with a view to restoring the Club to its former dominant position.

A six-month promotional campaign involving table service Hostesses, Podium Dancers, Entertainers and innovative themed evenings, was created and delivered. The result was a revitalised Harpoon Louies with record numbers of visitors and takings.